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Apple sues OpenAI over trade secrets

Apple has filed a lawsuit against OpenAI, alleging the company benefited from the theft of confidential trade secrets by a former Apple engineer who allegedly exploited a security vulnerability to acc...

14-Jul-2026

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NEWS

Marketing Minutes

How experiential marketing is turning theme parks into brand destinations

There was a period where brands depended on billboards, TV ads, and online ads to catch consumers’ attention. All those mediums still hold value, but now there is one thing that consumers, Gen Z, and ...

14-Jul-2026

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The Signal

Marketing Minutes

Nandita Godbole to lead marketing at Mercedes-Benz India

Mercedes-Benz India has appointed Nandita Godbole as its new Head of Marketing, effective Sept. 1, 2026, as part of a broader leadership reshuffle aimed at strengthening customer engagement and digita...

13-Jul-2026

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Industry Movement

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Beyond green campaigns: Why embedded sustainability is becoming the next big marketing imperative

For years, corporate sustainability has often been communicated as a campaign rather than embedded as an operational discipline. Brands have launched high-visibility Earth Day initiatives, introduced ...

25-Jun-2026

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The Signal

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AUM Premium Himalayan spring water launches on Amazon India

AUM Premium has expanded its distribution footprint in India with the launch of its product range on Amazon India, giving the brand access to more than 20,000 pincodes across the country. Founded by J...

25-Jun-2026

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Industry Updates

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Apple expands AI features across iPhone software with iOS 27

Apple expands AI features across iPhone software with iOS 27 Apple is introducing a range of artificial intelligence-powered features across its software ecosystem with iOS 27, extending AI beyond its...

21-Jun-2026

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Marketing Minutes

What is the Signal

The Signal is Marketing Minutes' editorial space for ideas, analysis and perspectives from across the worlds of marketing, advertising, media and brands. While our newsroom tracks campaigns, industry ...

21-Jun-2026

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India secures nine shortlists in latest Cannes Lions 2026 announcements

India secures nine shortlists in latest Cannes Lions 2026 announcements India has secured nine shortlists across the Film Craft, Media, Design and Direct categories in the latest round of announcement...

21-Jun-2026

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Industry Updates

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Pinterest launches AI tools for advertisers and shoppers

Pinterest has introduced a range of artificial intelligence-powered tools for advertisers and consumers, including a business assistant for marketers, new advertising features and an experimental shop...

21-Jun-2026

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Orange Health Labs launches new campaign around diagnostic speed and accuracy

Orange Health Labs has introduced a new brand positioning, "Speed Meets Science", alongside the launch of a digital video commercial highlighting its diagnostic services. The campaign focuses on the r...

20-Jun-2026

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Industry Updates

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Uber caps AI spending after burning through annual budget

Uber has introduced spending limits on employee use of artificial intelligence tools after the company exhausted its annual AI budget within the first four months of the year, according to a report by...

03-Jun-2026

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Google to comply with UK rules giving publishers AI search opt-out

Google will allow publishers in the United Kingdom to opt out of having their content used in the company's AI-powered search features, following requirements set by the country's competition regulato...

03-Jun-2026

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