Marketing Minutes PUMA India puts Buddhist monks in running shoes Most running campaigns start with familiar imagery: athletes pushing through pain, dramatic finishes and the promise of a faster time. PUMA India has taken a different route. For its campaign ahead of... 03-Sept-2026 0 84
Marketing Minutes IKEA’s new campaign is shot entirely from inside its iconic FRAKTA bag IKEA Sweden’s new “Frakta Point of You” campaign turns one of the brand’s most recognisable products into the centre of the entire creative idea. Created by NoA Åkestam Holst, the outdoor and print ca... 15-May-2026 0 203
Marketing Minutes This campaign used bridal henna to expose hidden domestic abuse Conceptualised by Impact BBDO Dubai for UN Women, the InkVisible campaign transforms bridal henna into a stark warning against domestic violence in Pakistan. By replacing traditional designs with brui... 02-May-2026 0 170