Marketing Minutes Beyond the episode: How BPCL is extending its KBC integration Entertainment integrations are generally planned around the programme moment in which they appear. The brand becomes part of a particular interaction or segment, the episode progresses, and the progra... 30-Sept-2026 0 54
Marketing Minutes The growing problem of AI slop content The growing wave of AI-generated content is creating a new challenge for marketers. Generative AI has today made it possible to create thousands of pieces of content in a fraction of time. A blog can ... 26-Sept-2026 0 64
Marketing Minutes The Gen Z travel shift: Why experiences are becoming more important than destinations Travel for Gen Z is no longer centred around one big annual holiday. Airbnb’s 2026 research found that 7 in 10 Indian Gen Z travellers would rather take three short trips than one long annual holiday ... 25-Sept-2026 0 82
Marketing Minutes How Häfele is adapting its marketing to a changing kitchen buyer Over two decades in India, Häfele’s marketing has evolved alongside changes in how consumers discover, evaluate and buy kitchen and home solutions. While the company continues to work closely with arc... 23-Sept-2026 0 94
Marketing Minutes The longevity mindset: How young Indians are investing in health long before they grow old Healthcare has been viewed traditionally as a necessity that comes into consideration when symptoms of disease first appear, or once people reach a certain age. However, this is changing today. In Ind... 17-Aug-2026 0 109
Marketing Minutes Megawatts to mindshare: The new marketing battle in solar For years, the solar industry has competed on what it can build. More capacity, Better efficiency, Faster expansion, Larger projects, New technologies. But as the industry grows and more companies beg... 14-Aug-2026 0 137
Marketing Minutes What's fueling India's electronics retail boom? The Indian consumer electronics and appliances industry is now entering into a new growth phase. Gone are the days when affordability was the only aspect of purchase decision; the present scenario is ... 30-Jul-2026 0 325
Marketing Minutes The rise of India's beauty consumer Since decades now, India's beauty story has revolved around its biggest cities. Mumbai, Delhi, and Bengaluru were where trends took shape, new launches gained momentum, and beauty brands found their l... 16-Jul-2026 0 134
Marketing Minutes How experiential marketing is turning theme parks into brand destinations There was a period where brands depended on billboards, TV ads, and online ads to catch consumers’ attention. All those mediums still hold value, but now there is one thing that consumers, Gen Z, and ... 14-Jul-2026 0 161
Marketing Minutes Beyond green campaigns: Why embedded sustainability is becoming the next big marketing imperative For years, corporate sustainability has often been communicated as a campaign rather than embedded as an operational discipline. Brands have launched high-visibility Earth Day initiatives, introduced ... 25-Jun-2026 0 140
Marketing Minutes What is the Signal The Signal is Marketing Minutes' editorial space for ideas, analysis and perspectives from across the worlds of marketing, advertising, media and brands. While our newsroom tracks campaigns, industry ... 21-Jun-2026 0 182