AUM Premium has expanded its distribution footprint in India with the launch of its product range on Amazon India, giving the brand access to more than 20,000 pincodes across the country.
Founded by Jagriti Motwani under Bhagva Future Ventures, AUM Premium positions itself in the premium hydration segment with a portfolio that includes Himalayan spring water, Glow Water and its Affirmation Collection.
Prior to its Amazon launch, AUM Premium was available through Blinkit and its direct-to-consumer website, with plans to expand to additional online platforms in the coming months.
The launch comes as consumer interest in wellness and hydration products continues to grow, with brands increasingly focusing on product differentiation through sourcing, formulation and lifestyle positioning.
Commenting on the launch, Jagriti Motwani, Founder & CEO, AUM Premium, said, “Through Amazon India, we're making it easier for consumers across the country to access AUM Premium and embrace a more conscious approach to hydration. At AUM Premium, we've always believed that water is more than just a daily necessity, it can be a simple yet powerful ritual that supports overall wellbeing. Through initiatives such as our ‘Affirmation Collection,’ we aim to inspire positivity, upliftment and intentional living encouraging consumers to view hydration as an everyday practice that nurtures the mind, body and soul.”