Marketing Minutes Enamor partners with WebEngage for customer engagement The lingerie brand said the partnership will focus on personalised customer engagement across WhatsApp and email, with the aim of converting high-intent interactions and strengthening customer relatio... 25-Sept-2026 0 51 Industry Updates
Marketing Minutes The Gen Z travel shift: Why experiences are becoming more important than destinations Travel for Gen Z is no longer centred around one big annual holiday. Airbnb’s 2026 research found that 7 in 10 Indian Gen Z travellers would rather take three short trips than one long annual holiday ... 25-Sept-2026 0 81 The Signal
Marketing Minutes AnyMind Group launches platform for live-stream analytics and brand campaigns AnyMind Group has launched AnyCreator Stream in India, a web-based platform that allows creators and live streamers to track live-stream performance, access brand campaign opportunities and manage cam... 23-Sept-2026 0 57 Industry Updates
Marketing Minutes DeafCareers launches hiring pledge to improve workplace inclusion DeafCareers.in has launched a ‘Pledge to Hire’ campaign during International Week of Deaf People, running from Sept. 21-27, calling on companies in India to consider hiring skilled candidates from the... 23-Sept-2026 0 46 Brand Campaigns
Marketing Minutes How Häfele is adapting its marketing to a changing kitchen buyer Over two decades in India, Häfele’s marketing has evolved alongside changes in how consumers discover, evaluate and buy kitchen and home solutions. While the company continues to work closely with arc... 23-Sept-2026 0 93 The Signal
Marketing Minutes Vikram Solar launches Ganeshotsav campaign Vikram Solar has launched ‘Majha Bappa, Majhi Urja’, a Ganeshotsav campaign in Pune that links public participation during the festival with a solarisation initiative for an identified village communi... 16-Sept-2026 0 68 Brand Campaigns
Marketing Minutes Siddharth Mehta joins Ulka South as Group Creative Director Ulka South has appointed Siddharth Mehta as group creative director. Mehta will report to Rakesh Menon, chief creative officer, Ulka, and will work with the agency’s creative leadership team on its cr... 11-Sept-2026 0 73 Industry Movement
Marketing Minutes MANSCAPED launches new trimmer with Times Square campaign MANSCAPED has launched a campaign for its Lawn Mower Ultra Gen 6, using the visual language of luxury technology and automotive advertising while drawing on Apple’s latest product launch for a same-da... 11-Sept-2026 0 79 Brand Campaigns
Marketing Minutes Surej Salim re-elected president of Advertising Club Madras Surej Salim , co-founder and COO of Digitally Inspired Media, has been re-elected president of the Advertising Club Madras for 2026-27. The appointments were announced at the club’s annual general mee... 11-Sept-2026 0 72 Industry Movement
Marketing Minutes Ravi Kishan joins RENÉE Cosmetics for new podcast series RENÉE Cosmetics has launched ‘Beauty Talks’, a new content-led podcast featuring actor, film producer, television personality and politician Ravi Kishan alongside Priyank Shah, co-founder of RENÉE Cos... 11-Sept-2026 0 62 Brand Campaigns
Marketing Minutes WebEngage to power customer engagement across HSPL brands WebEngage, the customer engagement and retention platform, has partnered with Hamilton Sciences Pvt. Ltd. (HSPL), a personal and home care company, to strengthen customer engagement across its brands ... 09-Sept-2026 0 84 Industry Updates
Marketing Minutes Madhuri Dixit features in Laxmi Dental’s new campaign Laxmi Dental Limited has launched a consumer awareness campaign for its Illusion Zirconia dental crowns featuring actor Madhuri Dixit, using family relationships to encourage greater consideration of ... 09-Sept-2026 0 90 Brand Campaigns