AnyMind Group a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of operations in the United States of America, and will operate out of Los Angeles, California. The expansion marks another step in the company’s vision to “build the world’s new gen business infrastructure” by providing businesses in the U.S. with access to its end-to-end solutions spanning proprietary technology, in-market operations and partner networks, and overseas businesses with the building blocks to enter the U.S. market.
The group's expansion into the U.S. is intended to extend in-market support and integrations for businesses in Asia-Pacific that are looking to enter the U.S. market, and for U.S.-based companies to leverage AnyMind Group’s proprietary technology for domestic growth and to expand across Asia-Pacific through the company’s existing range of solutions spanning marketing, commerce, logistics and distribution.
The launch builds on existing client activity. Over the past seven months, AnyMind Group has supported 15 Asian brands with their expansion and growth in the U.S. Establishing a local presence will enable the company to deepen this support and develop its U.S. partner network.
In the U.S. market, the company will first roll out its live commerce platform, AnyLive, and its data and AI utilisation solution suite, including enterprise-grade agentic AI, online/offline retail data unification and utilisation, AIGC (AI-Generated Content), brand and consumer analytics, and more.
AnyMind Group combines proprietary software with in-market operations teams, in a Business-Process-as-a-Service (BPaaS) model, to help businesses generate demand, sell products, and manage the processes behind their growth. Its capabilities span influencer marketing and digital advertising, live and social commerce, e-commerce management, customer engagement, logistics, offline distribution, and AI and data utilization. Through this integrated approach, clients can connect marketing with sales and fulfillment, supported by teams that understand each market’s consumers, commercial channels and operating requirements.
Beyond its solutions for enterprises, AnyMind Group helps publishers and creators grow and monetise their audiences through advertising, platform partnerships and commerce. These businesses form an ecosystem that connects brands, publishers, creators, and consumers. Guided by its mission to “Excite Consumers Together,” the company works with clients and partners across this ecosystem to create products, content and shopping experiences that excite consumers and drive business growth.
On the launch of AnyMind Group’s operations in the U.S., Kosuke Sogo, CEO, AnyMind Group, said, “Our immediate priority is to respond to the client demand we are already seeing and turn that demand into tangible results. Building a local team and partner network will help us understand the U.S. market and support our clients’ long-term growth. By connecting the expertise and networks we develop in the U.S. with our existing infrastructure across Asia-Pacific, we can help businesses grow in both directions. This will create new opportunities for our clients and strengthen the value we deliver across markets.”