Marketing Minutes Nikon India launches ‘The Creator’s Cut’ to focus on video-first creators Nikon India Pvt. Ltd. has launched ‘The Creator’s Cut’, a new brand campaign focused on video-first content creation and the growing creator economy in India. The campaign brings together creators fro... 05-Oct-2026 0 36 Brand Campaigns
Marketing Minutes 92% of consumers are open to staying connected with brands after purchase: Report: Report BigCity Promotions’ Festive Purchase Decision Report 2026 examines consumer spending intent, promotional triggers, data-sharing preferences and post-purchase engagement as brands prepare for the festi... 05-Oct-2026 0 39 Reports
Marketing Minutes Beyond the episode: How BPCL is extending its KBC integration Entertainment integrations are generally planned around the programme moment in which they appear. The brand becomes part of a particular interaction or segment, the episode progresses, and the progra... 30-Sept-2026 0 54 The Signal
Marketing Minutes Dermis Oracle launches haircare range focused on hard-water damage Dermis Oracle has launched its Anable D-Calm Hard Water Repair Shampoo and Conditioner, a haircare range aimed at addressing the effects of hard and mineral-rich water on hair. Priced at Rs 999 for th... 30-Sept-2026 0 61 Product Launch
Marketing Minutes JK Patel joins WLDD as Head of Marketing JK Patel has joined WLDD as Head of Marketing, moving from Kinnect, where he most recently served as Senior Creative Director, Marketing. Patel announced the appointment on LinkedIn , saying his role ... 30-Sept-2026 0 53 Industry Movement
Marketing Minutes Grey’s Global CCO Gabriel Schmitt steps sown Gabriel Schmitt , Grey’s global chief creative officer, is leaving the WPP-owned agency to launch an independent creative venture, according to a report by Ad Age. Schmitt joined Grey in March 2023 fr... 30-Sept-2026 0 222 Industry Movement
Marketing Minutes Myntra CMO Sunder Balasubramanian steps down after nearly four years Sunder Balasubramanian , chief marketing officer at Myntra, is leaving the fashion e-commerce company after nearly four years. Balasubramanian announced his departure on LinkedIn, saying this week was... 30-Sept-2026 0 52 Industry Movement
Marketing Minutes Softline refreshes brand identity across lingerie, athleisure and outerwear Softline, the women’s apparel brand from Rupa & Company, has refreshed its brand identity as it expands its collections across lingerie, athleisure and outerwear. The company said the changes are aime... 28-Sept-2026 0 44 Industry Updates
Joe Sinha Can he do it? Nike’s bet on Arnault to pull it out of a slump Nike has just lost its place on the S&P 100. Now, the sportswear giant is bringing an heir to the world’s biggest luxury empire into its boardroom. Alexandre Arnault, son of LVMH chairman and CEO Bern... 26-Sept-2026 0 73 Global Spotlight
Marketing Minutes The growing problem of AI slop content The growing wave of AI-generated content is creating a new challenge for marketers. Generative AI has today made it possible to create thousands of pieces of content in a fraction of time. A blog can ... 26-Sept-2026 0 64 The Signal
Marketing Minutes Ambrane takes a witty route with New Delhi metro campaign Ambrane has taken its charging cables to the Delhi Metro with a new out-of-home campaign that uses everyday commuter situations to communicate the product’s features. The campaign is running across tr... 25-Sept-2026 0 52 Brand Campaigns
Marketing Minutes Heineken 0.0 puts connection at the centre of Its F1 strategy The initiative is designed to bring F1 enthusiasts together through live race screenings, interactive games, prediction challenges and other fan activities during the Formula 1 Qatar Airways Azerbaija... 25-Sept-2026 0 58 Industry Updates