Global branding and digital agency UnFoldMart has secured a group-wide brand and digital transformation mandate from Singapore-based Valton Nexus Pte Ltd, covering the parent company and its three operating businesses.
The engagement includes brand architecture, digital experience design, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for Valton Nexus and its subsidiaries: Valton Facility Solutions, Valton Aquatic Solutions, and Valton Construction & Renovation. The brief aims to establish distinct digital identities for each business within a unified group brand.
Valton Facility Solutions provides cleaning and facilities support, while Valton Aquatic Solutions focuses on pool and aquatic maintenance. Valton Construction & Renovation handles renovation, repair and minor construction work across commercial and residential properties.
UnFoldMart said it has established an office in Singapore with a local team to manage client work and market development. Over the next six months, the agency plans to invest in its Singapore operations and AEO and GEO capabilities. The planned initiatives include proprietary tools, a business-to-business benchmark study based on original research, and practice development targeting the built environment, professional services and B2B technology sectors.
“Singapore is one of the most competitive B2B services markets in Southeast Asia, and Valton Nexus is exactly the kind of mandate that sharpens our position here,” said Abhishek Garg, partner at UnFoldMart. “A holding company with three specialist divisions, each needing its own digital identity within a unified group architecture, is a brief that plays directly to what we do best. We are building this to the same standard we hold across every market we operate in.”
Syed Aledroos, founder of Valton Nexus, said the group wanted its digital presence to reflect the professionalism, clarity and consistency it aims to offer clients.
“As Valton Nexus develops its specialist businesses, it is important that our digital presence reflects the professionalism, clarity and consistency we want clients to experience when working with us. Bringing the group together under a unified digital architecture allows each business to retain its own specialist identity while strengthening the Valton brand as a whole. We chose UnFoldMart because they understood that balance and were able to translate it into a cohesive digital direction for the group,” Aledroos said.