Nikon India has unveiled a Diwali campaign film featuring its Nikon ZR camera, as part of its ongoing ‘The Creator’s Cut’ campaign, which focuses on video-first creators and their approach to visual storytelling.
The film follows a family of creators documenting Diwali celebrations from different perspectives. It explores how content creation is becoming part of festive traditions, with family members using video to capture and share their experiences.
Sajjan Kumar, managing director of Nikon India, said, “At Nikon India, we believe creativity goes beyond professional setups and formats. Today, people are increasingly using video to capture everyday moments, celebrate traditions and share their unique perspectives. Through ‘The Creator’s Cut’, we celebrate this growing community of creators and their evolving approach to visual storytelling.”
The campaign features the Nikon ZR, part of the company’s Z CINEMA line, which combines Nikon’s imaging technology with RED’s cinema heritage. Its features include internal 6K RAW recording, RED colour workflows and 32-bit float audio.