The initiative is designed to bring F1 enthusiasts together through live race screenings, interactive games, prediction challenges and other fan activities during the Formula 1 Qatar Airways Azerbaijan Grand Prix 2026.
The Mumbai edition will take place at Ajmera IndiKarting, while fans in Kolkata and Gurgaon can attend events at Five Mad Men and Underdoggs Arena, Gurugram, respectively. Actor Arjun Kapoor will attend the Mumbai edition.
Each event is expected to bring together about 250 F1 fans, according to Heineken 0.0. The events will combine race screenings with social mixer formats, giving attendees opportunities to meet other fans and engage around the race.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Formula 1® has the power to bring together people who may have never met but share the same passion for the sport. With Ultimate Race Fans Mixers, we want to take that connection beyond the screen and create opportunities for fans to come together and interact through the excitement of the race day. At Heineken 0.0, we believe great experiences become even more memorable when they open doors to new friendships, and that’s exactly what we’re looking to enable through this initiative.”
The Ultimate Race Fans Mixers will culminate in a finale in Bengaluru on October 18. Heineken 0.0 said the event will feature an in-person appearance by a globally renowned Formula 1 driver, with further details on the venue and event to be announced closer to the date.
The initiative forms part of Heineken 0.0’s efforts to create fan experiences around Formula 1 that extend beyond race screenings and bring fans together through shared interest in the sport.