AnyMind Group has launched AnyCreator Stream in India, a web-based platform that allows creators and live streamers to track live-stream performance, access brand campaign opportunities and manage campaign earnings through a single platform.
At launch, the platform is integrated with YouTube Live. Creators can connect supported live-streaming channels, access performance analytics, discover and participate in brand campaigns, and track campaign earnings and payments.
AnyCreator Stream is connected with AnyTag, AnyMind Group’s influencer marketing platform, allowing marketers to discover and activate creators for live-streaming campaigns, manage campaigns and measure performance. The integration links creators seeking to monetise live streams with marketers looking to reach audiences through creator-led live content.
Brands can use various advertising and integration formats across live streams, including pre-roll, mid-roll and post-roll video advertisements, branded banners and overlays, in-stream chat integrations, streamer-led calls to action and promotional codes, and product placements.
Campaign performance can be measured using metrics including impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs from in-stream links.
The launch comes as live streaming becomes an increasingly significant part of India's creator economy, with creators using live content for audience engagement, community building and brand collaborations.
On the launch of AnyCreator Stream, Maha Mahdy, Business Head - Content, Creator & IM Businesses, MENA/India/Emerging Markets, AnyMind Group, said: “India's creator economy is evolving beyond content creation into sustainable businesses, and live streaming is becoming an important way for creators to build communities and unlock new revenue opportunities. With AnyCreator Stream, we're giving creators a simpler way to track performance, access brand collaborations and manage earnings, while helping brands run more measurable live creator campaigns through a connected ecosystem.”
The launch adds to AnyMind Group's existing live streaming and live commerce offerings. The company also operates AnyLive, a live commerce platform that enables businesses to run AI avatar-fronted live commerce on platforms including TikTok Shop and Shopee, while tracking human- and AI-led live streams.