TBWA\Media Arts Lab has appointed Anh Do as its first global head of music, a newly created role aimed at making music a more integral part of the Apple-dedicated agency's creative process, according to a report by Campaign.
Do will report directly to TBWA\Media Arts Lab's global chief creative officer, Brent Anderson. Her role will focus on bringing music teams into the creative process earlier and encouraging greater collaboration across the agency's global markets.
Do joins Media Arts Lab from Google, where she had worked as a music supervisor since April 2025. Her background in music began with piano lessons during childhood, while she later played guitar and keyboard for indie band The Tyde.
Media Arts Lab was launched in 2006 as a bespoke agency dedicated exclusively to Apple. The agency is behind several of the technology company's major campaigns, including the long-running Shot on iPhone platform, which most recently won a Gold Lion in the film category at the 2026 Cannes Lions International Festival of Creativity.