Nikon India has released a Durga Puja campaign film featuring the Nikon ZR, its video-focused camera from the Z CINEMA line. The film is part of the company’s ongoing campaign, ‘The Creator’s Cut’, which focuses on video-first content creators.
The film follows the festival through a creator’s perspective, highlighting its rituals, visual details, cultural traditions and moments of celebration. It aims to show how creators can use cinematic storytelling to present familiar cultural experiences to digital audiences.
“As the creator economy evolves, more people are moving beyond capturing moments to creating compelling stories for diverse digital audiences. At Nikon India, we are committed to equipping creators with imaging technology that supports their ambitions and enables them to explore new forms of expression. This Durga Puja film reflects that commitment, showcasing how creators can use their craft to tell stories that resonate with audiences across platforms and cultures,” said Sajjan Kumar, managing director of Nikon India Pvt. Ltd.
The Nikon ZR combines Nikon’s imaging technology with RED’s cinema heritage. Its features include internal 6K RAW recording, RED colour workflows and 32-bit float audio. Nikon India is also offering festive benefits worth ₹21,635 on the purchase of the Nikon ZR, including Fastrack Smart Audio Sunglasses, according to the company. The film is part of ‘The Creator’s Cut’, a broader campaign centred on video-first creators and their approach to visual storytelling.