GM Modular has released its 2026 Durga Puja brand film, GM Sharod Anjoli, which centres on a son fulfilling his father's long-held wish to celebrate the festival at home.
Set during Durga Puja in Bengal, the film follows a son who grows up aware of his father's dream of hosting the festival in their own home. Financial constraints and family responsibilities keep the wish unfulfilled for years, until the son uses his first salary to organise the celebration.
Titled around the theme “Because Parents Deserve Their Dreams Too”, the film explores how parents often set aside their own aspirations to support their children, and how adult children can recognise and fulfil those wishes.
The campaign uses Durga Puja as the backdrop for a story about gratitude, family relationships and the emotional significance of home. It focuses on the idea that gestures need not be grand to carry meaning, particularly when they fulfil a long-standing wish.