Dermis Oracle has launched its Anable D-Calm Hard Water Repair Shampoo and Conditioner, a haircare range aimed at addressing the effects of hard and mineral-rich water on hair.
Priced at Rs 999 for the shampoo and Rs 799 for the conditioner, the products are formulated to address mineral build-up, dryness, frizz and brittleness. According to Dermis Oracle, testing of the shampoo showed a 48.10% reduction in hard-water damage after six washes and a 3.67% improvement in hair strength after three washes. The company said the conditioner recorded a 52.50% reduction in hard-water damage after six washes, alongside a 13.27% improvement in shine and a 22.49% reduction in frizz.
The shampoo contains Gluconolactone, Bioecolia, Xylishine, Dexpanthenol and Hyanutra-RH, while the conditioner contains Shea Butter, Hydrolysed Pea Protein, Argan Oil and Vitamin E. The company said the formulations are intended to help remove mineral build-up, retain moisture and support hair-fibre strength.
“Hard water can gradually degrade hair quality through mineral buildup and disrupt moisture balance. With the Anable D-Calm Shampoo and Conditioner, our focus was to develop a science-led solution that goes beyond cleansing to support hydration, repair, and protection,” said Ankit Sunita Mahesh Tripathi, Founder and CEO of Dermis Oracle.
The products are positioned for use across hair types, including dry, frizzy, chemically treated and colour-treated hair. Dermis Oracle said the range is available through dermatologists and trichologists, as well as e-commerce platforms including Amazon and Flipkart.