Communications platform Truecaller has announced a strategic partnership with conversational messaging company Gupshup to expand the reach of its Business Messaging solution across multiple international markets, including India, Egypt, Nigeria, and South Africa.
Under the partnership, Gupshup will offer Truecaller Business Messaging to enterprises, enabling businesses to engage with customers through verified and rich-media messaging formats on the Truecaller platform.
The collaboration aims to provide businesses with an alternative communication channel beyond traditional SMS, allowing brands to send messages that can include images, videos, documents, and interactive elements.
"This partnership is a meaningful step toward simplifyinThe collaboration aims to provide businesses with an alternative communication channel beyond traditional SMS, g how global enterprises communicate with their customers," said Priyam Bose, Global Head, GTM, Truecaller. "Together with Gupshup, we have an opportunity to empower the digital communication landscape globally and deliver experiences that are more trusted, useful, and conversational for end users."
Beerud Sheth, Founder and CEO of Gupshup, said the partnership would help businesses access another channel for customer engagement.
"To drive effective customer engagement, businesses need to meet consumers where they are, on their terms. Through this partnership with Truecaller, we're excited to offer enterprises another rich channel of interaction that consumers trust and use daily," said Sheth.
According to the companies, Truecaller Business Messaging includes verified sender identities that display a business's name, logo, and verification badge. The platform also supports rich-media content, one-tap call-to-action features, and priority notifications for time-sensitive information such as one-time passwords (OTPs) and travel updates.
The companies said the solution is designed to support a range of customer communication needs, including authentication messages, bill payment reminders, service updates, and customer feedback collection.
The partnership combines Gupshup's enterprise messaging network with Truecaller's communication platform as both companies seek to expand business-to-consumer messaging capabilities across global markets.