Strategic Growth Advisors (SGA) Capture Life has led a rebranding exercise for InSolare Energy, reflecting the renewable energy company’s expansion from solar engineering, procurement and construction (EPC) into a broader integrated clean-energy business.
The rebranding centres on the idea of “Integrated Solutions for Renewable Energy” and brings together the company’s focus on green electrons, green molecules and green computing under the tagline ‘Innovating Net Zero Solutions’.
InSolare has expanded beyond solar projects into areas including round-the-clock renewable energy, battery energy storage and green hydrogen. The company said the refreshed identity is intended to represent this wider business scope and its focus on technologies supporting the net-zero transition.
SGA Capture Life developed the new visual identity, including the logo, colour palette and associated brand elements. The logo incorporates an electron-inspired ‘I’, a power symbol within the ‘O’, a molecular-inspired ‘A’ and a battery-inspired ‘E’. The blue and green colour palette represents engineering, reliability and sustainability, according to the company’s description.
InSolare Energy is backed by investors including Mukul Aggarwal, Anchorage Capital Fund, Negen Capital and the Centre for Innovation, Incubation and Entrepreneurship (CIIE).
Dr Sunit Tyagi, founder and managing director of InSolare Energy, said, “Our journey has always been that of a technology and innovation pioneer, looking ahead to anticipate and foresee the technologies required for decades to come. Driven by our value of sustainable future, and building on foundation of differentiated solar engineering, we have deliberately expanded into Net Zero transition, with round-the-clock renewable energy, battery energy storage and green hydrogen capabilities that are essential to delivering reliable, scalable and decarbonised energy. Working with SGA Capture Life has enabled us to express this strategic evolution through a unified identity. ‘Innovating Net Zero Solutions’ captures both the direction we set early and our commitment to shaping a cleaner energy future.”
Dr Namrata Rupani, chief executive officer of the branding and design practice at SGA Capture Life, said, “It was an exciting opportunity to be a part of the next phase of the growth journey of InSolare Energy. The new identity reflects how the company’s trajectory from being a solar EPC company into a wider clean-energy platform. The challenge was to capture this journey in a distinctive visual expression. We received great input and participation from the InSolare team with clear, distinct brief which made our task extremely efficient. However, the clarity of the brief built constricting guardrails, which ultimately resulted in focused creativity. We could complete the branding exercise in record time only due to the excellent support from our partners at InSolare.”