Laxmi Dental’s clear aligner brand Illusion Aligners has partnered with Nayyi Navelli, a film starring actor Yami Gautam, as part of an effort to raise awareness of clear aligner treatments.
The association includes a digital film featuring Gautam discussing Illusion Aligners and their use in straightening teeth across an entire family. The film highlights the brand’s claims that its aligners are ultra-clear, FDA 510(k) cleared and covered by an international warranty. It is available across social media platforms.
The campaign comes as clear aligners gain visibility as an alternative to traditional braces for correcting teeth alignment. Illusion Aligners has also expanded its portfolio with Illusion Aligners Teen, targeting younger consumers.
Commenting on the association, Sameer Merchant, managing director and chief executive of Laxmi Dental Limited, said, “At Laxmi Dental, we believe that a confident smile can make a meaningful difference to how people express themselves and interact with the world around them. Cinema offers a powerful platform to connect with audiences through stories and experiences that resonate with them. Our association with Nayyi Navelli reflects our effort to take conversations around smile, confidence and modern dental solutions beyond the dental clinic and into everyday consumer culture. Through Illusion Aligners, we aim to make contemporary smile transformation solutions more accessible and familiar to people.”
The partnership uses a film association and celebrity-led digital content to bring dental care messaging to audiences beyond clinical settings.