Digital and media solutions company iCubesWire has won the global media mandate for consumer technology brand Wozoyo.
Under the partnership, iCubesWire will develop and execute Wozoyo's media strategy across key international markets. The company will bring together its capabilities in digital media, performance marketing, consumer intelligence, data and technology to support the brand's expansion.
Wozoyo was recently launched globally and is building a portfolio of consumer technology products across categories including charging, connectivity, audio and air care.
As part of the mandate, iCubesWire will develop a market-responsive media approach aimed at building awareness, driving consumer consideration and supporting Wozoyo's growth across markets.
Mohit Anand, Co-Founder & CEO, Wozoyo, said, “Consumer technology is moving beyond products to become a much bigger part of how people live, work and connect, and this is creating new opportunities for brands that can understand consumers across markets. We see a strong opportunity to build Wozoyo as a global consumer technology brand, with products and experiences that are relevant to the way consumers live today. Our expansion into new markets is an important step in that journey, and our partnership with iCubesWire will support us in building the brand and reaching consumers across these markets.”
Sahil Chopra, Founder, iCubesWire, said, “Winning the global media mandate for Wozoyo is an exciting milestone for us. Wozoyo is entering the market with a distinctive philosophy and a clear ambition to build a global brand, and that requires a media strategy that can be intelligent, agile and deeply connected to how consumers behave differently across markets.”
The mandate adds to iCubesWire's work across India, the Middle East and other international markets. The two companies said the partnership would focus on combining consumer intelligence, media, performance and technology as Wozoyo expands its presence globally.