Ulka South has appointed Siddharth Mehta as group creative director. Mehta will report to Rakesh Menon, chief creative officer, Ulka, and will work with the agency’s creative leadership team on its creative output and teams.
Mehta joins Ulka from The Womb and has more than a decade of experience across advertising, digital and creative technology. His previous roles include HyperCollective, Sapient Nitro, Leo Burnett and JWT. He has worked across categories including FMCG, personal care, electric mobility, food and beverages, finance, consumer durables, AI and technology, entertainment and media, with brands including Fogg, Vicco, Starbucks, William Grant & Sons, DBS Bank, HDFC Life, Sony MAX and Good Knight.
His recent work includes campaigns for Fogg Neu, BGauss RUV 350 and Saregama’s Padhanisa. His work has received recognition at Spikes Asia, FAB London and the Effie Awards, along with several Indian advertising awards. At Ulka, he will be part of the agency’s creative leadership as it continues to develop its operations in the South.