Ulka, part of BBDO Group India, has appointed Maithili Mullick as executive creative director. She will contribute to the agency’s creative direction and report to Rakesh Menon, chief creative experience officer at Ulka.
Mullick spent 12 years at FCB Interface, progressing from an intern to group creative director, before moving to Australia to work with ANZ Bank’s in-house agency.
Her experience spans agency and in-house roles, with work across brands including Beiersdorf, Mondelez, Unilever, Mahindra, Skechers and Xiaomi. Her campaign credits include ‘Ladki Haath Se Nikal Jayegi’ for Mahindra and Nanhi Kali, and ‘TR for Teacher’ for Navneet Education.
Speaking about her appointment, Maithili Mullick, Executive Creative Director, Ulka, said, “I already knew quite a few people at Ulka, and I’d seen first-hand how good they are, so the decision to join was an easy one. But what really excited me was seeing the ambition for where Ulka wants to go. There’s a real hunger to build something bigger and genuinely exciting. I’m really looking forward to being part of that journey and helping take it there.”
Rakesh Menon, Chief Creative Experience Officer at Ulka, said, “Maithili brings a rare combination of clear strategic thinking and the creative instinct to turn that thinking into compelling work. Having worked with her for many years, I’ve also seen how naturally she brings out the best in people. That combination makes her an invaluable addition to the Ulka we’re building.”