Kanika Juneja has joined Apollo Tyres as Head of Marketing for India and Southeast Asia, bringing more than a decade of experience across brand building, business growth, commercial strategy and marketing.
Juneja announced her appointment in a LinkedIn post, stating that she had taken up the role a month earlier. Reflecting on the opportunity, she said, “From creating moments of togetherness to powering journeys of progress. Excited to share that I’ve begun a new chapter as Head of Marketing - India & South-East Asia region at Apollo Tyres!”
She also reflected on the brand’s role in the market, adding, “One month in already, and a thought keeps coming back to me - some of the most powerful brands are those that keep the world moving, often without us even noticing!! The more I learn, the more I appreciate the role this brand plays in India's progress. Behind every tyre is a journey, a livelihood, a business or an ambition. It's a business that plays a much bigger role in people's lives and India's growth story than one might imagine. Apollo's vision of Driving Progress, Together makes the opportunity ahead even more exciting.”
Before joining Apollo Tyres, Juneja was with Nestlé, where she held several marketing roles across the Maggi portfolio. Most recently, she served as Category Marketing Head for Maggi Noodles. She previously worked as Marketing Manager for Maggi Flavour World and Digital Head for Maggi, overseeing digital marketing activities across the portfolio.
Earlier, she worked with GSK Consumer Healthcare India in roles including Senior Brand Manager for Horlicks, Category Lead for Horlicks Extensions and Category Manager for Family Nutrition. Her responsibilities included brand strategy, product innovation, launches and marketing communications.
Juneja began her marketing career at ITC Limited, working on the Sunfeast portfolio as Assistant Brand Manager. She was involved in marketing planning, product launches, consumer activations and brand communication. She also worked in sales and distribution operations for ITC's foods business.
Before entering marketing, Juneja worked as an engineer at Siemens AG and completed a summer training stint at Dabur India.