RENÉE Cosmetics has launched ‘Beauty Talks’, a new content-led podcast featuring actor, film producer, television personality and politician Ravi Kishan alongside Priyank Shah, co-founder of RENÉE Cosmetics.
The episode takes a conversational approach to beauty, with Kishan and Shah discussing confidence, glowing skin and beauty, while also bringing RENÉE’s Lumi Glow into the conversation.
The discussion uses humour and popular culture to approach a category often associated with conventional beauty conversations. At one point, Kishan draws an analogy around walking, running and getting into motion while discussing the ideas of glow and energy, leading into a conversation around Lumi Glow and confidence.
According to RENÉE, the product communication in the episode remains focused on its approved benefits and does not make claims around blood circulation or other unsubstantiated skincare outcomes.
“At RENÉE, innovation has always been at the heart of everything we do, whether it is product innovation or finding newer and more engaging ways to speak to our consumers. Beauty Talks is an extension of that thinking. We are constantly looking at formats and cultural trends that are shaping consumer attention today and finding authentic ways to participate in them. With Ravi Kishan, the conversation became even more fun, spontaneous and relatable, while allowing us to talk about Lumi Glow and the larger idea of confidence in a refreshing way,” said Priyank Shah, Co-Founder, RENÉE Cosmetics.
The launch forms part of RENÉE Cosmetics’ wider focus on content formats that combine entertainment, culture and beauty. The brand said the series is intended to explore ways of communicating with consumers beyond traditional advertising.
The episode featuring Kishan is available on RENÉE Cosmetics’ social media channels.